IMAGE DISTRIBUTED FOR PROMAXBDA - Shane Smith, founder and CEO of VICE, smiles in an interview with David Carr, The New York Times culture reporter, and Tom Freston, principal of Firefly3, not pictured, at the PromaxBDA #WTFuture Conference, Tuesday, June 10, 2014, in New York. (John Minchillo/AP Images for PromaxBDA)