Bloomberg is a global financial and business news leader with more than 15,000 employees worldwide.
The Bloomberg Professional Network began in 1982 on a mission to provide data, analytics, and other financial information to 10,000 business professional subscribers worldwide. In 1990, Bloomberg began Bloomberg News to apply it’s data gathering and technology to reporting on government, law, energy, and sports. Now, Bloomberg Professional Network boasts more than 315,000 subscribers in 174 countries.
“Establishing a global reach presumes that we’ve actually got people in all the places where news is being made, Bloomberg as a news organization has grown quite a bit in the last twenty years,” said Steve Stroth, a 19-year Bloomberg veteran. “At the beginning we didn’t have a significant global reach.”
Now, Bloomberg News produces more than 5,000 stories a day from 146 news bureaus in 72 countries.
Over the past two decades, Bloomberg has grown to be a multibillion-dollar company, delivering news and information on government, investments and commodities, which investors in Wall Street and around the world depend on.
Bloomberg news content syndicates to more than 440 newspapers worldwide. Bloomberg’s television network, Bloomberg TV, boasts the wealthiest audience of any American or European news organization, according to a 2007 European Media & Marketing Survey. Bloomberg also has a leading mobile phone application, radio station and publishes Bloomberg Markets Magazine and Bloomberg Businessweek.
The University of Missouri—Columbia hosted Cesca Antonelli, the Bloomberg Washington bureau chief and managing editor, as well as Steve Stroth, U.S. Commodoty Market Team leader based in Chicago. During their visit, Global Journalist had a chance to sit down and talk with these journalists about Bloomberg’s expanding influence both domestically and in the global arena.